Winning the Wrong Way: How Price-War Thinking Is Quietly Destroying Your Import Margins
Many US importers believe that consistently undercutting competitors on price is a sign of market strength. In reality, this approach often masks a slow erosion of the supplier relationships, quality premiums, and flexibility that sustain profitable trading over time. Understanding what you are actually sacrificing when you 'win' on price is the first step toward a more durable competitive position.